Fast SMS loan market in Latvia is tough. Competition flourishes, state institutions tightens the rules and the wide range of choice confuses consumers. In this situation our task was to create TVC that would increase the sales of our long-term partner Ferratum.
The decision was made to communicate sales offer in a simple and understandable way thus clearly positioning company in a market full of disorientation. To promote brands recognition corporate colours were used bravely. In order to establish better connection with target audience a special character was created and animated. As a result visually strong and emotionally appealing video was created that grabs attention and vividly illustrates otherwise dry sales offer facts. Focus group tests confirm that video well connects with the audience and delivers on its promises.
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