In honour of the now legendary August 31st "Where's The Party? by Carlsberg feat. Axwell" event at the Maritime Museum in Stockholm, we decided to raise a special monument where the long-awaited aftermovie was released, exclusively on location. The only way to access the film was to actually go there in real life and relive it by the monument. Later on we released the video to the rest of the world.
Agency: M&C Saatchi Stockholm
Client: Carlsberg Sweden
Production Company: Perfect Noise
PR: Cohn & Wolfe Sweden
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