Yala's Use of Online Platforms for Peacebuilding Work
Presented by Arik Segal
Much has been written on the use of social media in promoting social change, especially since it was massively used in the recent political change processes of the Arab world. However, not much has been said about the use of social media as a platform of peace practices.
Social media, and facebook in particular can be an excellent tool for conducting people-people grassroots dialogue projects.
In my presentation I will discuss the different dimensions which facebook offers to perform virtual people-people dialogue, its advantages and the opportunities it holds to dealing with the most stressing limitations of people-people dialogue: attracting new participants to participate in peace projects, continuity and measurement of success and effectiveness.
I will use examples from one of the projects which I direct: " Yala Young Leaders". " Yala Young Leaders" started two years ago as a facebook page which offered space for young people from the Middle East to communicate and engage in discussions. Today, it has more than 400,000 members from all over the MENA region and has developed into the most influential movement for young people in the Middle East.
The questions that will be discussed:
What are the different types of social media that is relevant for online conflict management ?
What are the features and advantages of social media platforms in this context ?
How Facebook can be optimized to achieve maximum effectiveness in online conflict management ?
What are the limitations of online platforms in this context ?
How can we use other social media tools for conflict management ?
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