We developed this AR execution for Anheuser Busch/Budweiser. Combining playful animation and a photorealistic capture of their brand ambassador, we aimed to promote Budlight Margarita through the use of promotional coasters. While films such as The Curious Case of Benjamin Button have used similar techniques to bring Brad Pitt's character to life, we accomplished similar results...without a blockbuster production budget. Each coaster showcases a unique experience and placing two next in proximity of each other could reveal a new puzzling surprise as characters interplay with one another.
For this demo, we used Vuforia & Unity.
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