People want a lush, green lawn which is the envy of their friends and neighbours. Yet lawncare fills people with fear due to the perceived complexities involved. Westland needed a fuss-free reusable system that could be used across their range of lawn products. The main challenges were correct dosage and an even dispersal.

Webb deVlam set out to design the Dyson of lawncare – something that was effortless to use and looked impressive. We devised a spreader ball mechanism that ensures an even and steady flow. The spreader head is detachable and interchangeable as it is built into the removable handle so you can lock and load onto any of Westland’s refill packs.


Client: Westland Horticulture Ltd.

Structural Packaging Design: Webb deVlam
Graphic Design: Slice Design Ltd.
Pack Manufacturer: RPC
TV Advertising Agency: MWO

Webb deVlam London

Senior Designer: Mark Armstrong
Client Service Director: Tim Corvin
Designer: Simon Newbegin
Creative Director: Edward Adamson

Written by Mark Armstrong & Claire Storrow
Camera/ Art Director/ Editor: James Robertson
VFX: Sarah Knight

Music: Phase IV/ lo-fi is sci-fi
Attribution 3.0 Unported (CC BY 3.0)

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