WINNER | American Advertising Awards: Gold ADDY | Masa Television Spot
This animation film originated from my graphics innovation class at Lynchburg College.
Our mission was create any product/brand and carry it out throughout the semester using advertising,
packaging, brochures, logos, etc. My product is MASA, the worlds first holographic tablet. I wanted a
product that was futuristic, something that was bold, but at the same time sensitive.
What everyone can relate to is home, and thats what MASA feels like when you hold it in your hand. Every
line has a meaning that directly corresponds to MASA and the visuals. I had always wanted the song to
be delicate and graceful, but also a message that has a universal meaning. Modeling the environments
without textures or color was the intention. I wanted the audience to focus on just the tablet.
To Build a Home | Cinematic Orchestra (feat. Patrick Watson).
I used Blender 2.68 using Cycles Render Engine | Edit & Color Correction in After Effects CS5. Color
correction was applied to the growing earth hologram only, the grey environments were untouched. All
of the additional animation was done in PS and AE.
The shots were rendered by Render Street © | render.st
The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising
from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.
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