I made this film for my A2 Media Studies coursework (In which I'm happy to say I got an A in!) based on George Gerbner's Cultivation Theory, Mean World Syndrome. "Cultivation Theory" has to do with the idea that television has the power to shape our perceptions of reality and the world around us by affecting our attitudes and certain ways of thinking.

The song is about isolation, being an outcast, and seeing the world through the character's eyes. The reason I chose this song is that rather than recreating the events that happened or stating that this is the reason why it happened, I want to portray the mental state of the character when he passively was pushed over the edge due to his lifestyle (choice of music, clothes, possessions, etc..) I interpreted this by adding his conscience in the video, which was inspired by the film Fight Club. I used a very raw, fast passed editing to emphasise his mental instability and filmed some of the shots from the POV of his conscience, or rather how he thinks the world sees him. To suggest the idea that he is passive in all his actions he ends up shooting students (if you look carefully there is an overlay of students walking by), however, in his eyes he is shooting his conscience. I like the irony in the song as its an undercut of joyful music with a seedy underbelly lyrically, which is a good representation of reality. "You see a beautiful rock and you pick it up and all the bugs scatter" -- Foster the people. The tune stops the song from being devastating for critics that say it is too soon to start writing such a song. But why shouldn't it be devastating? It is a devastating subject matter.

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