For shopaholics in Singapore, the summer months mean one thing... The Great Singapore Sale!

And VivoCity, the country's largest shopping and recreational mall, came to Dog for something different for the GSS 2013. They wanted to launch a campaign and contest that would extend in-mall engagement to social media engagement as well. And at the heart of the campaign, they wanted... the humble QR code.

This video tells the full story about the VivoCity Codeys, and how we delivered a QR code campaign like never before.

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