Solo is a movement that encourages individual independence in promoting self-worth and true happiness. The concept of the brand and the movement are inspired by Eternal Sunshine of the Spotless Mind. In it, the lead characters were devastated, falling in and out of love. Instead of feeling depressed over Valentine's Day, why not live your life your way instead of someone else's validations? Go on celebrate your world today!

This is an assignment submission. Movement may be fictional, but the message isn't!

BA(Hons) Design Communication, Level 2.
LASALLE College of the Arts, Singapore

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