This is a 10 second ident for "Inviso Magazine", a fictitious magazine about art and culture hidden in various cities, with our project focusing on Birmingham.
The ident is meant to represent the fact that behind the logo icon, is an entire world of art and culture, just like that hidden in the cities that the magazine will cover. Once one discovers this art and culture, a whole new perspective leaps out at them, but the original city stays exactly the same.
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