To celebrate our longevity in the industry, and to mark a century of creativity in advertising, we’ve reimagined five iconic campaigns from the last 100 years.

This isn’t just about nostalgia: this about taking the learnings of the last century to make classic ads relevant for modern times. So what would the Smash Martians do if they lived online? Could a ‘Secret Lemonade Drinker’ be more than just a jingle?

We’ve had a lot of fun with our five Ad:apt campaigns. Have a look through them and tell us what you think!

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