The 'BonBon on the Block x Dads' campaign is back! After successfully launching the summer edition, BonBon on the Block is very proud to present their brand new winter campaign: BonBon on the Block x Dads x Roxanne Dekker.

The new campaign consists of a series of photographs, six pieces of art, a lookbook and a short video that gives us a glimpse into the lives of five dads and their kids. The fathers portrayed in the video all have different backgrounds, but share one thing: unconditional love for their kids. This edition is dedicated to ‘favourite things’. All five dads selected their favourite items and looks from the winter collection while the BonBons collaborated with their favourite artist Roxanne Dekker.

To learn more about BonBon on the Block or the BonBon on the Block x Dads x Roxanne Dekker campaign check out


The 'BonBon on the Block x Dads x Roxanne Dekker' campaign has been realised in cooperation with:
Photography: Jan Bijl /
Design & Video: Koen Berkhout (The Bache) /
Styling: Marieke Franke (We Want Wow) /
Art: Roxanne Dekker /
Concept: BonBon on the Block & Maureen Steenks (Back to Back PR) /

A Special thanks to 'A Scarf Called June' for lending video material of Roxanne Dekker /

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