#oppdagøya was Fieldworks activation concept for Gule Siders sponsorship at Øyafestivalen 2013.
During 4 days of festivallife Gule Sider enhanced the festival experience for thousand of festival lovers by guiding them in every aspect of what Øyafestivalen has to offer. In addition #oppdagøya gave the visiting crowd the possibillity to share their experiences with all their friends.
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