Since I began working with Intrepid we've been trying to collaboratively develop their brand identity on television. We felt a heavy stylized look would help set them apart on a "reality-based" network. Together we felt a golden - yellow theme inspired by "Yellowstone" National Park, and the University of Wyoming might best describe this Wyoming-Based hunting show. Also, the idea of rock or stone elements being used as a visual archetype to symbolize the "Intrepid - Spirit" would also be a good theme to build off of. Wanting to pursue a minimalist approach I stripped the color elements to mainly black, white, and yellow - with integrated rock/stone elements.

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