Penaten knows exactly how mothers feel, so they extended their baby products for mothers with a new product line "Penaten Mama".
BBDO Proximity Dusseldorf staged the new Penaten-Care themed "Abenteuer Mama" with 3 short documentaries on the Penaten Web site. Life itself became the director, as the film is a series of close, real and authentic moments captured by the couple itself.
The natural and intimate music supports this authenticity and - so we´ve heard - even made a lot of people cry - in a good way, of course.
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