TO DIE IS TO LIVE FOREVER
"Everything is transitory, momentary, fluid, nothing seems to have an eternal value, nothing seems to dwell anywhere, nothing seems to stay, nothing seems to remain. Beauty is fleeting, love is fleeting, everything in life is fleeting". - Buddha

FASHION BECOMES ART
Introducing Efímero, a timeless brand that is born in 2013 and will die in 2017. A limited edition t-shirt's collection for art collectors.
12 international artists interpret the concept of 'Birth', the first of the five Efimero’s lifecycle collections (Birth, Childhood, Youth, Maturity and Death).
This is a project made by art lovers for art lovers, for people who appreciate the uniqueness of a collector's item. For each collection, we select artists we believe in from around the world. Each artist captures their concept’s version, in a piece that is printed in 245 numbered limited edition t-shirts. They’re handcrafted printed one by one, so this makes them all different. Each t-shirt is treated as a collector’s item and comes with an owner’s certificate, just as any art piece.

IT COMES FROM THE EARTH, DIES IN THE EARTH
Efímero is born, lives, dies and should be buried to return to earth what came out of it.
All materials and manufacturing processes have been chosen following a philosophy of social and environmental responsibility throughout the entire supply chain of organic textiles. In that sense our brand also shares the values of the Slow Fashion Movement, where we support fair trade, sustainable and ethically-made clothing. Our shirts are crafted following fair trade criteria in Coimbatore (India) and silkscreened in Pontevedra (Spain). They are 100% premium organic cotton GOTS certified and have been printed with ecological inks OEKO-TEX certificate.

BORN IN BARCELONA
We are ::frescota::, a Barcelona-based creative communication agency created by Alejandro Fernández-Cruz and Lisi Lluch

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