14 bodegas producing wines are invited to a so-called EXPRO seminar, an export marketing training in Europe, to familiarize with the European market and to be equipped with practical skills on export marketing, export management and promotion in Europe. At the end of the seminar the companies developed their Export Marketing Plan for the European market. The Bodega’s will receive further training, coaching and technical assistance, and will start tackling the European market in the coming years.

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