For the release of the movie Contagion, CURB Media and Patrick Hickey created this living billboard that mixed Art and Science. The two billboards that were created to intrigue or scare people into watching the film were exhibited in Toronto, but didn't get the international recognition that it has today until this video of the 'making of the billboards' was created. Definitely a innovative initiative that got people involved and talking about it in social media.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…