Best Beginnings is a small national charity working to give every baby in the UK a better, healthier start in life.

Unfairly, a large gap exists between the health, well being and development of children born into well-off and less well-off families, it's not just a North/South issue, this inequality happens in cities like London too. For example a baby born in Lambeth, London is 5 times more likely to die than in Tunbridge Wells, Kent.

Best Beginnings creates and distributes innovative and engaging evidence-based resources including films
(see bestbeginnings.org.uk/smallwonders and bestbeginnings.org.uk/breastfeeding), DVD's, online video and mobile phone apps (see bestbeginnings.org.uk to watch a short film to about our apps project).

These resources build knowledge and confidence amongst parents and health and social care professionals, working across a range of key early interventions that will improve family health and well being outcomes and help give every child in the UK the best beginning.

Please donate £5 by texting Best01 £5 to 70070

To donate more simply change the figure after the £. Eg: £10 or £20

Thank you for your support. Together we can make a lasting difference for future generations.

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