Samsung is launching a new series of consumer "Ultra-HD" displays with 4K resolution. To show them off, the consumer electronics giant needed to produce some stunning 4K content, so Samsung arranged to incorporate the Flex4K into their campaign. They used New York City as a backdrop and called on Los Angeles-based Director of Photography Morgan Schmidt.
"It was a huge pleasure to be one of the first to use the prototype Phantom Flex4K camera on a shoot for Samsung in New York," reported Morgan. "The client wanted the absolutely sharpest, cleanest images currently possible to show off their new Ultra HD displays."
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