PR stunt to create attention about the Hyper Island Exploring Tech and Animation Exhibition. The aim was to get as many from the industry as possible to attend the event so us students had a chance to mingle and show them our work. The theme 'Work Hard, Play Hard' was decided by a committee before we came into play.
Video is created by Medhane Asefaw and Julien Donck. I've done all concept development, planning and production together with Josefine Gustafsson.
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