A little explainer I did for a fantastic startup in the making, spearheaded by the amazing Avis Mulhall, giving a brief cartoonish run-through of their goals, values and social mission. An awesomely fun project with an even more awesome team. Plus, how often do you get the chance to animate a man hugging an impossibly large toilet roll?

Credits:

Animation / Director: Ben Walker
Looloo Founder / Co-Director / Narration: Avis Mulhall
Asset Design: Ben Walker, Lucinda Dryden, Tabitha Chan
Music: Max Mortimer ('Mortisville')

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