4 keynote speakers, from Denmark and abroad, descended on the Danish National Museum, to present and explore the issues, around developing commercially sustainable marketing strategies for the culture sector. The audience, which consisted of a wide range of cultural institutions, ranging from museums, to theatres and galleries, were presented with a series of provocative perspectives, ranging from “audience engagement”; bridging-the-tourism-gap; cultural commercialism to Corporate Cultural Responsibility as a concept. This video is a short summary of the main conclusions drawn from this energizing meeting.

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