music video

Directed and Designed by Syndrome

Collaborating with Eminem always takes us somewhere new, and that is one of the many reasons we enjoy working with him and his team. In the music video for BERZERK, the first single off of his new album The Marshall Mathers LP 2, we take the visual back to a classic time in hip hop when music was all about having fun. Taking inspiration from artists like Beastie Boys, LL Cool J and The Pharcyde, we wanted to channel the era through wardrobe, locations and coverage. Along with appearances from Kid Rock, Rick Rubin, Yelawolf, Kendrick Lamar, Slaughterhouse and Billy Squier all falling in the line with the song's let go and get crazy motto, the video also includes footage of actual street brawls and rioting. We shot the video in 2 days on location in New York and Detroit.

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