Call of Duty: Ghosts feat. Eminem
Directed by Syndrome
When Shady Records and Activision decided to join forces, they needed a creative team that would enable them to synthesize their respective visions. Working closely with 72andsunny, we were brought on to help concept, direct and produce a cross-platform piece that walks the line between industry genre. The resulting narrative explores the desolation and warfare found in apocalyptic scenarios and epic careers. Shot on location in Detroit over the course of two days, we used the city's backdrop to place the treacherous world of Call of Duty: Ghosts in conversation with Eminem's anthemic "Survival". We're excited to be a part of this production that announces a new, innovative genre of creative partnership.The Marshall Mathers LP 2 will drop on November 5th, the same day that Call of Duty: Ghosts, is released.
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