Directed by Syndrome
With only a week of prep time to prepare for the monstrously innovative YouTube Music Awards, we were thrilled to be enlisted as the creative team behind Eminem's live, one-take music video for his breathless single (and the show finale), Rap God. It was our first experience and the first attempt of many other directors, including Spike Jonze, with live directing. The video was shot and edited simultaneously, and it took renegades, pantheons, of the entertainment business to make such creativity possible and achievable. Such an ambitious performance also took a strong rapport of trust and vision between artist and director, and we're so pleased that our collaboration with Eminem has led us to such a synergetic place.
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