Prologue Pictures and director Simon Clowes team up with TBWA \ Chiat \ Day to tell the story of the craftsmanship and dedication required to achieve the perfect tasting whiskey. A three day shoot at the Jameson Distillery in Cork, Ireland ensured the spots would encapsulate the authenticity, deeply rooted, carefully crafted process that has been passed down for generations.

Hand crafted practical typography is incorporated to further enhance the tactile feel of each spot. Letterforms are physically carved and painted onto barrel wood, etched or engraved into steel and copper, and stenciled onto burlap sacks or tiles.

The first of three spots "Triple Distillation" focusses on the triple distillation process by exploring the many intricate details of the distillery, traveling along copper piping and momentarily featuring the Master Distiller at work.

Production Company: Prologue Pictures
Director: Simon Clowes
Executive Producer: Alex Dervin
Project Manager: Tammy Cohan
Producer: Brian Askew
Editor: Gabriel J Diaz
Production Manager – Cork: Fiona Kinsella
Production Manager – Los Angeles: Richard Martin
First Assistant Director – Cork: Benjamin Crowe
First Assistant Director – Los Angeles: Tim Price
Production Coordinator: Sinéad Barry
Director of Photography: Benji Bakshi
First Assistant Camera – Cork: Conor Kelly
First Assistant Camera – Los Angeles: Neil Chartier
Gaffer – Cork: Barry Conroy
Gaffer – Los Angeles: Jeremy Graham
Key Grip – Cork: Aiden Griffen
Key Grip – Los Angeles: David Gamble
Art Director: Andrew Clark
Assistant Art Director: Brendan Sharkey
Set Decorator: Johnny Byrnes
Standby Props: Rene Knoi
Stylist: Leonie Prendergrast
Hair and Makeup: Patricia Flood

Agency: TBWA \ Chiat \ Day
Head of Account Management: Leigh Baker
Account Executive: Jenai Domingo
Senior Copywriter: Christian Travers
Art Director: Jay Wee
Production Director: Darryl Hagans

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