This year we decided to do something different for Black Friday.

Instead of selling our products at a discount, we're closing our shop and giving them away. Let's do something truly remarkable together: instead of consuming more products and spending more money, let's give radically.

We've partnered with charity: water to do just that. (view our campaign here:

Here's what we're asking: donate the money you would have spent on our products to our charity: water campaign. When we reach our goal of $5k (or on January 1st, whichever comes first), we will reopen our store and give you dollar-for-dollar credit to spend however you want (shipping is not included). Period.

All we want for Christmas this year is two things:
1: We want to build a well.
2: We want to build it with likeminded people.

Physical gifts come and go, but people are eternal. Let's give the gift of clean water to a community for Christmas this year.

Together, we can change lives forever.

Merry Christmas,
The Crux Team

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