Keynote Speech by Pear Urishima, Apple.com California, USA

Pear Urushima is a marketing guru working for Apple, Inc. in California. She has thrived in high-technology for more than 15 years, designing and implementing marketing programmes for a diversity of F1000 companies. Currently, she specialises in marketing iPhone in the science and medical industries. At the Robots and Avatars Forum she examined how we will work in the future and what skills will be require to do this. Inputting her own visions and sharing examples from the USA with us.

The Robots & Avatars Forum was co-produced by bodydataspace.net and NESTA.org.uk and looked at how young people today will work and play with new virtual and physical forms in 10-15 years time robotsandavatars.net

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