The tree continues to grow, continually embracing the landscape of skateboarding, and the lifestyle that surrounds it, always respecting it's deepest roots. From team riders to advocates, product to marketing; Element’s mission is to lead not follow, and leave an imprint deep enough, that it continues to make the world a better place.

MAKE IT COUNT is a four-part documentary, which showcases Element’s defining moments and delves into its compelling story. From its humble beginnings, to a forward thinking global brand, this film covers two decades of stories and imagery.

In creating Chapter 4 of 4, "EARTH" Kirk Dianda (Director) interviewed Johnny Schillereff, Bam Margera, Mike Vallely along with a huge cast of influential characters. Through the interviews, Element's reach and diversity is explained, all the while historical footage and iconic images are used to tell the story.