Da Vinci female students were very lucky to host and contribute a Focus Group for the debut 1Direction fragrance! In late summer, within the STEM centre, our students were first to touch, smell, analyse, and interrogate the manufacturers of the exciting "One Moment" 1D fragrance and submitted their limitless PR ideas, ad campaign opinion, brand-extension concepts, and expressed their emotions and thoughts of all pre-launch 1D products.

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