Brock Wagner, founder and brewer with Saint Arnold Brewing Company (saintarnold.com) discusses how he built a brand without advertising. This was recorded at the International Association of Business Communicators' Southern Region Conference in Houston on October 23, 2009. See Part 1 at vimeo.com/7434380, Part 2 at vimeo.com/7595352 and Part 3 at vimeo.com/7733497.

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