Matthias Hoegg creates a crafted film and affiliated campaign for digital media company hibu.
Matthias worked with a talented crew at Not To Scale’s London studio, utilising both 2D and 3D animation techniques to lend a bold and original look to the final spot and look.Although each shot of the film derived from an illustration and has a 2D look to it we used a hybrid technique of 3D CGI alongside hand drawn animation for most of the animation to add depth and detail, whilst staying true to the graphic look of the original illustrations.

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