In the latest video of ADC's Behind The Cube series, Ari Weiss, Executive Creative Director of BBH New York, chats about "Perfect Day", the newest spot for the Sony PlayStation 4 launch. Ari talks about the challenges of conveying what the actors represented, as well as how the classic Lou Reed song dictated the editing.

ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit adcawards.org for more information.

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