TOPSHOP BLOOM - Long Version

Following the success of the Topshop Colour Wheel carried out as part of the RIBA’S Regent Street Windows Project 2013, NEON has once again teamed up with Topshop’s Oxford Circus flagship to create a striking kinetic installation, heralding the start of the all-important Christmas shopping season. NEON’s design entitled “Bloom” is a large scale, moving installation composed of 159 individual rod-mounted petals which gently rise and fall in response to computer-sequenced pulses from fans positioned below.