Products with distinctive characteristics linked to their territory of origin, if effectively branded, can represent an important source of income for local producers and farmers.
Watch the stories of nine communities in Panama, Uganda and Thailand where intellectual property is being used to develop local businesses and brand their unique products.

More on IP strategies:
wipo.int/ipstrategies/en/index.html

Building Brands, Empowering Communities video series:
youtube.com/playlist?list=PLsm_LOEppJay4YcVbw8qh_c8QivvgRJv3

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