The 'Hello, My Name Is Paul Smith' iPad app offers you unprecedented access to Britain's foremost designer. Inviting you to see the world through Paul Smith's eyes, explore his inspirations and understand the method behind his magic.
"My ideas come from all around me. From the photos I take, the colours I spot, to the things people say and the pictures on my walls. You can find inspiration in everything, if you can’t look again."
A leader of international design trends, Paul is renowned for his creative spirit. Through four immersive sections, discover Paul's world with the Paul Smith iPad app:
"My Eyes" allows you to see the world from Paul's perspective. Using your iPad's camera you can create custom Paul Smith patterns with colours of your choosing.
"My Notes" lets you flick through some of Paul's own mottos before sending your own hand-written note or doodle to Paul.
"My Staircase" invites you to take a virtual tour of the staircase in Paul's London studio, where the walls are bursting with pictures and paintings from his own collection.
"My Inspiration" demonstrates Paul's love of taking photos, presenting the connection between his photography and the design process.
The release of the Paul Smith iPad app coincides with the opening of a major exhibition charting the designer's rise to success at London's Design Museum and a new book published by Rizzoli, both titled "Hello, My Name Is Paul Smith."
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