How does one lose and then regain a smile? Paranoid US Director Sophie Gateau created a magical tale of the girl who lost her smile called “It’s Time to Smile”. Sophie conceived of a character appearing via life size paper illustrations, yet living in a real environment. For the illustrations of the girl, Sophie chose to work with talented Parisian Illustrator, Marjolaine Siriex. Since the spot transitions from animation to live action, they chose to use the actress as reference for the illustrations. Photographing her image and key movements, Sophie then relied on a team of Paranoid Design Studio animators to create her various motions. With approximately five hundred real sized prints of animation frames, the production crew created a system of sticking each cut-out on a wall, capturing the image, removing the print, and then posting a new cut-out. “It’s Time to Smile” is airing on youtube, and was promoted via Kodak’s Time Square Gallery electronic billboard and the Kodak blog. The spot leads viewers to Kodak’s Facebook fan page, where 45,000 fans post personal photos and interact about products.


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