This is an example how we present our product designs during the product development process to clients. This is not a TV-ad.
Something as emotional as design, sculptural forms and curves are best described in a movie. Animated sketches can help understand a 3-dimensional idea better than anything on paper.
This video supported our design presentation of a new generation of Gigaset phones: the AS-line.
When it came to designing the AS line, the objective was to create a product with the potential to become a classic – a goal that also stems from the market leadership of Gigaset Communications. A year after our presentation and the phones market entry, it became a commercial success for our client Gigaset.