Digimarc Discover Revs Up the 2014 Ford Mustang Brochure
Mustang shoppers make a fast transition from print to the boundless digital world via Digimarc's digital watermarking technology and Latcha+Associates' implementation.
Latcha creative agency founder David Latcha is a technology geek. Always looking for the Next Big Thing,
he was intrigued with the endless possibilities of how digital watermarking could take readers from a
printed page to digital content. He thought this was just the technology he needed to rev up the new
Mustang sales campaign. For example, instead of only seeing the iconic photo image of a smoking tire,
Latcha could bring it to life for Mustang brochure readers through an embedded link to an exciting video.
“Taking one of the new Ford Mustangs for a test drive is exhilarating,” Latcha explained. “By incorporating Digimarc’s digital watermarks into the brochure, we could bring drivers closer to this live action experience. A quick scan with a smartphone gives readers the ability to virtually test drive the car and have other first-person experiences long after they’ve left the dealership.”
Pleased with the 2014 Mustang brochure, the automaker has already issued five more interactive booklets for the Ford Escape, Explorer, Fiesta, Flex and Focus. Three additional brochures for 2014 vehicle launches are also on the way. The advertising and direct marketing industries have also taken note of Latcha’s design innovation as well. Latcha+Associates’ vision for the Mustang brochure was selected as one of two 2013 DMA Innovation Awards finalists.
This is a video produced by Digimarc for Digimarc's Vimeo account.
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