Telefónica Argentina launched a mobile operator brand aimed at younger audiences. A service free of bills or bonds.
For the launching Wunderman agency asked us to design three logo animations that reflect the irreverent attitude of the brand. Next you'll see different versions of the 3D logo being cut by a chainsaw, exploding like a balloon and fighting in a ring.

Directed by:
 Plenty

Art
Director: 
Pablo Alfieri


Animation Director: 
Mariano Farias
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Storyboards:
 Guido Lamberini
Design:
 Guido Lambertini, Sebastian Curi, Carolina Carballo, Matias Petroli & Pablo Alfieri
3D Modeling:
 Sebastian Curi & Juan Martin Miyagi
3D Animation:
 Hernan Estevez, Guido Lambertini, Matias Petroli & Sebastian Curi


3D Rendering & Lighting: 
Agostina Carrera & Sebastian Curi
Montage and Edition:
Sebastian Curi

Postproduction: 
Sebastian Curi & Matias Mastrogiano


Sound Design: 
Juan Tortarolo / Mil Cables


Production: 
Mariela Fabregas & Inés Palmas


Year: 
2013

Agency: Wunderman
Creative General Director: Alfonso Cornejo & José Azanza
Creative Directors: Fernando Rossini & Darío Ventura
Creative Team: Sabrina Denza & Jorge Zacher
Account General Director: Victoria Cole
Account Director: Eugenia Ramos
Account Supervisor: Ángeles Vidal
Responsible for the client: Javier Ale & Carolina Estevez & Soledad Franceschin

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