With this refresh of the original Marvel theatrical logo IF designed 10 years ago, director Charles Khoury's challenge was to retain the feel of what we did back then, but take it to the next level by giving it dimension and weight, including creating it in 3D and using hundreds of images from the Marvel archives. This re-imagining premiered this fall ahead of the long-awaiting Thor sequel, unveiling for the first time Marvel's independent studio logo.

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