
Dan Nocera: Personalized Energy
2 years ago
MIT Professor Dan Nocera believes he can solve the world’s energy problems with an Olympic-sized pool of water. Nocera and his research team have identified a simple technique for powering the Earth inexpensively – by using the sun to split water and store energy - making the large-scale deployment of personalized solar energy possible.
| Date | Plays | Likes | Comments |
|---|---|---|---|
| Totals | 97.2K | 119 | 36 |
| Feb 13th | 2 | 0 | 0 |
| Feb 12th | 8 | 1 | 0 |
| Feb 11th | 12 | 0 | 0 |
| Feb 10th | 14 | 0 | 0 |
| Feb 9th | 10 | 0 | 0 |
| Feb 8th | 18 | 0 | 0 |
| Feb 7th | 9 | 0 | 0 |
-
Vimeo: About / Blog / Developers / Jobs /
Community Guidelines /
Help Center / Video School / Music Store / Site Map
/ Vimeo
or
-
Legal: TM + ©2012 Vimeo, LLC. All rights reserved. / Terms of Service / Privacy Statement / Copyright

Prev week
How shallow are you!? If you can read it, the main purpose of the font is fulfilled. Grow up.
If others are unable to appreciate the idea because of the font he used, it simply reflects poorly on them, not on him.
Such a load of crap. Choosing a silly font makes your message less likely to influence the recipient of the message, full stop.
Everyone hating on the typographic nerds are being just as pretentious themselves. Design is extremely important.
Yep, that sounds about right. People who write their theories in comic sans should be taken just as seriously as people who write their theories in the blood of unicorns.
Who wants to listen to such a lunatic rave about solar and water when there are much more pressing matters to take into consideration, like his appearance and poor choice of fonts, what a loser.
/sarcasm off
Today I learned that there are people who will judge you and deem you unworthy of existence based on a silly font that I didn't even know its name before today.
First of all, it is designers, not hipsters that especially have a problem with typeface. When one stereotypes people like that, it is difficult to understand the point. (Though I don't think you really care to understand anyway) Also, on a site like vimeo (that I assume has a majority population of aesthetic minded people), one would expect that these types of opinions to be popular.
Secondly, Eric did not discount or criticize Nocera's message with his OPINION, thus the sarcastic responses are missing his point. Eric merely illustrated the idea that aesthetics DO mater in reference to promulgation and popularity of a message. In other words, image is important, even when it's not crucial to the argument.
People are more likely to pay attention to something that looks clean, professional, and modern. Comic Sans is one of the most despised fonts because it looks like a font for children. In this sense, it does seem strange that someone would present such a lofty theory with an aesthetic for children. For such a presentation (on such a scale as well) most would consider it important to at least think about the aesthetic value for sake keeping your audiences attention. It is evident that Nocera did not consider it for a vimeo audience.
People DO judge books by their covers (right or wrong) and consequently it is obliged that anyone presenting an important topic should at least consider this.
@Andrew - just because Nocera is super smart and you would listen to what he says regardless of medium does not mean that the medium(and mode) is not important, and should be ignored. It just shows that you value message more than the image, where many people put a great deal of value on the image.
@Rubens - you totally missed the point. Nobody judged Nocera or deemed him unworthy. On this point, you are debating noone. Also, it is sad that *without sarcasm* you have you have just realized that aesthetics are important to people, and that people are nitpicky (assuming you could deduce these ideas from your observation of this particular instance). Those ideas are what Eric's statement represents. It is good you now know the font Comic Sans and will avoid it. This knowledge will help you in the future. Consider this concept - if you wear children's clothes, people will probably think you are childish.
Now, I hope I have cleared things up. Comic Sans sucks, but this gaffe in font selection has no bearing on Nocera's abilities or intellect. He is still admirably brilliant regardless.
And shit, anyone can hope for anything they'd like. Hipster is such a bullshit label when everyone involved in design hates that font.
Today I learned there are people who can't take anything with a grain of salt.
EPIC ANSWER!
The internet is truly a double edged sword, putting me in touch with the greatest minds in the world, while simultaneously making me question if people actually think before trying to get their message across.
Anyway, thoroughly enjoyed the presentation, I like comic sans.
msnbc.msn.com/id/35466087/ns/technology_and_science-innovation/
I hear this professor at MIT had a potentially great idea, but he used Comic Sans on his slides, so there's no way it'll never work...
energy.typepad.com/the-energy-blog/2010/03/us-energy-consumption.html
(We use ABOUT 18% of the worlds energy, so that is the basis of his 14 TW worldwide. 2.4 x 5.5 = 13.2TW - I am sure he calculated it from a different perspective though:^)
Note he says two thirds of that swimming pool PER Second converted to hydrogen at 80%, and then back to electricity at 50% efficiency. Same with his 3 liters of water per house per day.
The KEY point he is trying to make is use the power of mass production to make small, economical, personal power plants that people can afford to utilize, to power their own personal lives, and ditch the grid. Apparently his team has come up with a cheap to manufacture electrolyzer... When I get time, I'm going to look into that further.
Now is that clear? I know, watts vs watt hours, and all those zeros, it gets confusing :-)
energy.typepad.com/the-energy-blog/2010/03/watts-joules-btus-what-energy-terms-mean-and-why.html
"Enough sunlight reaches the earth's surface in one hour to supply the entire world's energy needs for a full year."
It's been 2 years now ... any progress Dan?