Read about the “making of” in the description below.
Websites: and

Synopsis: After hours of sampling countless brands which fail miserably, three young scientists put Challenge Butter to the test.

This 30 second spot was by far my most enjoyable directing experience to date. Working with the kids was a blast. It was the first project where Josiah Einwechter and I took full control of the production design. Everything from the scribblings on the chalkboard to the coat rack in the corner, to the Salem Ridge Press book on the table was intended to enhance the image and really set it apart from our previous work. I was very excited to find a stockpile of old blueprints in one of the back rooms of the old fire hall we were filming in, which really added some interesting colors to the brown-colored room. We had a ton of fun with a rented smoke machine that also added a new dimension to the project. And as you can see from this behind the scenes video, we went through a lot of bread!

Special thanks to the Angelino family for lending your cute kids for a day. Even though the snow messed up our plans and delayed shooting by a day, praise God it all came together even better than I hoped.

Writer/Director/Producer: Shad Eash (
Director of Photography: Josiah Einwechter (
Three Young Actors: Micah (10), Avonlea (9), and Kenan (7) Angelino
Sound Design: Cody Winton (
Hair: Abigail Einwechter
Set Dressing and Lighting Design: Josiah Einwechter (
Grip: Philip Einwechter, Shane Eash, Stephen Eash
Editing and Color: Shad Eash (

Filmed with a Canon 7D

© 2013 Shad Eash, All Rights Reserved.

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