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3. Blu Dot Real Good Experiment: Trailer 2

by Real Good Chair

2 years ago

2. Real Good Experiment: Trailer 1

by Real Good Chair

2 years ago

1. Blu Dot Real Good Experiment

by Real Good Chair

2 years ago

When we opened our SoHo store in 2008, we were introduced to the resourceful culture of "curb-mining": the act of finding furniture and art on the street. Now that a year has passed, we decided to conduct a curb-mining experiment of our own to celebrate our one-year anniversary in New York.

On November 4-5, 25 Real Good Chairs were dropped around NYC, free for the take. Many were GPS-enabled. Watch the film to see what happened.

Directed by Andrew Zuchero
Produced by Supermarche
Concept by mono
Technology by Tellart

Credits

802 Likes

Chris Kern
1 week ago
Frank Schumacher
3 weeks ago
Michael Hurley
4 weeks ago
giw giwrgos
1 month ago
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1 month ago
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2 months ago
Alan
2 months ago
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2 months ago
Max Illy
2 months ago
Yusuke Kawabata
3 months ago

Tags

Bradford Shellhammer 2 years ago

woohoo
Kyle Phillips 2 years ago

Awesome experiment. Living in MPLS it was driving me crazy hearing about these chairs being given away.
The is one thing I can't figure out, you used a GPS module to track the chairs, so that will give you that lat / lng. How did you figure out what unit they lived in?
diane carroll 2 years ago

who could pass up these chairs on the street? great experiment, keep em coming. How do you feel about trying this in Arkansas next time?
Ed David 2 years ago

this is an awesome video. I like the sound recording on the street. Reminds me of the Conversation. Great job everyone!
Michael Flynn 2 years ago

7:49 Horkey spotting! nice.
Infotrix 2 years ago

Oh man am I an INCO! "uh, maybe..." =)
Mayan Patel 2 years ago

great concept! love getting to know the people and their reasons/background for taking the chairs
fetichedesign 2 years ago

uau!! fodástico. very good.
Jon Hallberg 2 years ago

Very interesting. I have to wonder, did any of the new chair owners have a problem with the exercise? I mean being tracked, located and contacted?
kelly munson 2 years ago

Some people took the GPS out and threw it on the street, others just didn't answer the door when we arrived to film. Surprisingly, people were pretty cool though.
mark lewman 2 years ago

Not just a great idea, but also excellent execution. Cool and warm at the same time. I heart this.
john wayne 2 years ago

The experiment is useless and the editing, recording and production are very very annoying.
Whats with the soundbooth brit cunt voiceover?
How much coating and lacker do you need to pass your little movie for anything remotely intellectually stimulating?
Roy Hampton 2 years ago

This was fantastic! Really enjoyed it. May I ask the inevitable question... what camera's did you use for this? it looked great.
keysmaker 2 years ago

anyone with the track listing of the clip?
Aldo Decor 2 years ago

Good chair man!

Interior Design
Christopher Brinkmann 2 years ago

really really really cool film. i wonder what music is in the first 30 seconds.
Real Good Chair 2 years ago

It's an original score by Juan Pieczanski.
Chuck Reynolds 2 years ago

very cool...
Ray Roman 2 years ago

I want that chair! :)
Shawn Hight 2 years ago

Over eight minutes long and I was still captivated.
Well done!
TOPSY 2 years ago

awesome job andrew!
ipoqi 2 years ago

Wow this is great. Great presentation, genius approach. Love every part of it!
Boutique Relais Camp de Base 2 years ago

brilliant.
3d60 2 years ago

yhea.... more
Troy Gilbert 2 years ago

Well done, incredibly well executed. Great sound design. Lucky finds on the people, I guess you seeded some good neighborhoods, or did a good chair find good homes?
Anjali Ramachandran 2 years ago

Lovely idea but that lady's voice (the voiceover, the lady who's asking the questions) is really scary and eerie.
From Stage 2 years ago

That made me sooo smiling :-)
Emanuel Gómez Miranda 2 years ago

this is magnificent!
Joseph Choi 2 years ago

Amazing!
I loved how the INCO that took the black chair didn't have an interview, but you could still tell why she took the chair - judging from the rest of her house, it's modern and black, which is why she thought she had to have it.
Joseph Choi 2 years ago

Did you guys label "GPS", "Motion Sensor", etc. on every chair?
Steve Weiss 2 years ago

This video is amazing. I'm curious was this done for fun or was someone funding this project. Seems like a huge endeavor. Loved the music, camera movement, sound design, edit. Very slick production.
Real Good Chair 2 years ago

It was to celebrate the 1-year anniversary of the Blu Dot SoHo store. We gave chairs away to New Yorkers and invited the new chair owners to our birthday party.
OneClickFilms, LLC 2 years ago

That was freakin' cool! Great story, filming, direction, concept, loved it! I think I'll watch it again! :-) And thank you for allowing us to download it, I hate when people don't allow that! I have so many other ways to download the video, so it's nice to just cut to the chase. Plus, I'm only going to show it to more people!!! :-) Great job!
planetMitch 1 year ago

Awesome vid... we highlighted it on planet5D cinema cinema.planet5d.com/hxg
Ryan Hakes 1 year ago

Great video. How did you shoot such smooth dolly shots of the chairs at the end?
Rick Koconis Photography 1 year ago

Who cares about the video, sound, production. The point here is that this business created a privacy invading, entrapment situation. Granted these individuals ultimately had to give permission for the use of their likenesses, but, please spare me the genius talk. I am sure most will think I am being a bit extreme, but do we actually condone people recording private individuals, and tracking them to their home via gps, in one of the 5 boroughs no less. They're lucky someone wasn't shot. And, yes I am aware that this kind of thing goes on all the time under the guise of security and surveillance, but to celebrate this effort gives me great concern.

Attn: Planet 5D. Shame on you.
Carlos R. Dueñas 1 year ago

Muy buen experimento!!
Nice and cool!
Brian Russell 1 year ago

Excellent. Both concept and execution!
John Lewis 1 year ago

i loved this. i loved it with all my love.
Jonas Forth 1 year ago

This was absolutely A+ work. I love it and I can tell you I would have been all over that chair
Cundra Setiabudhi 1 year ago

very nice!
☞ Michael DeVowe 1 year ago

What an amazing experiment! Great work...love the DSLR's and their lenses. :)
delafus 1 year ago

I want a Chair, great experiment. ;)
MPLS.TV 1 year ago

Awesome! Chair!
Show Us Your Clips 1 year ago

Such an awesome idea!

We just posted it on showusyourclips.com
Michael Hurley 4 weeks ago

Beautiful, what cam/glass/light setup did you use for the talking heads?? Sorry if it's somewhere in the comments, didn't have a chance to go through them all! Thanks :-)