brightsightgroup.com || John combines innovative business lessons, humor, and inspired story-telling to weave the compelling story of how he and his brother Bert, with a combined sum of just $78 in the bank, launched the Life is good brand. Fusing the interests of children facing life-threatening challenges with the interests of its business at every touch-point, Life is good also presents a powerful and inspiring model for seamlessly integrating a for-profit and a non-profit. Bert's innovative lessons on branding, leadership and corporate social responsibility apply to organizations of all sizes, and his inspiring story will help you see how optimism can truly take you anywhere. Learn more: brightsightgroup.net/2011/01/john-jacobs.html

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