Generic Surplus and OntFront collaborate

Shoemaker Generic Surplus from Los Angeles and menswear brand OntFront from Amsterdam unite to design an exclusive dress shoe handmade in Portugal. The inspiration for this collaboration came from classic tweed hunting blazers, hence the tweed heel and suede toe of the shoe. This unique collaboration will be sold exclusively at the OntFront (web-) store and launches just before Xmas.

For this unique collaboration the previous Klein model by Generic Surplus was deconstructed and slightly altered in shape and new materials. This new model has a round toe, sharp lines on the anckle and a fine leather finishing on all edges. This unique collaboration is limited to only 25 pairs for retail.
The video features Arubian singer and song writer Pete Philly as model wearing the Generic Surplus x OntFront collaboration, while taking a walk in the Amsterdam neighborhood, the Jordaan.

I give you my heart,
please treat it carefully.
I’ll play my part
as we take care of we.
See I’m done with the superficial, artificial, we official, we in sync
My soul… and every fiber of my tissue – let my blood be the ink
For the covenant we signed, what others did refine
and some reasons still are all the same
We will rise, we will rise, no matter what nobody thinks
See we are one

Lyrics by Pete Philly
Video (and photography) by Marc Haers

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