Carn the Kids is LeasePlan’s charitable initiative, giving kids from disadvantaged backgrounds the opportunity to have a fun day out. LeasePlan has partnered with AFL teams such as the Western Bulldogs and North Melbourne Kangaroos, was well as A-League’s Melbourne Victory and the Melbourne Symphony Orchestra to facilitate these days, and to date over 10,000 kids and carers have participated.

Shot in 2009, and coinciding with LeasePlan’s sponsorship of Melbourne Victory, our latest Carn the Kids campaign uses a fun, whimsical style to portray a child’s imagination running wild at a soccer game.