Gd, i want it !

enjoyed this, very pretty presentation,
for me though its not the answer ...(easy for me to say, i do understand how much work went into this..)

elements of baudrillard's theories reaching fission ? re: rubbing/heating up..i like this.. its a great start/better start than most have made.

i just think for me the beauty of the printed page lies within the ease of just simply browsing...and the luxury of nonchalance that you really really do not have with digital technology, the effortless always ends up as the frustrating..
im not convinced technology has reached this level of intuitiveness.

i also like with printed pages ( i should probably stop using the word printed seen as you can print almost anything these days)

how you can kinda take in ALL the information in one go.. gauging the content in a shorter space of time..the tangibility of digital readers doesnt quite evoke its true relevance.


browsing on this is almost a formal affair, and indeed on all readers including the internet.. browsing should be the oposite of formal, taking in small amounts and very very fast pace..
then getting more refined very quickly like contents of a book..

by clicking on a link literally short cutting the whole idea of skipping content to get to another part is weird to me still... and am yet to find a structurally intuitive web/computer based equivalent that does this for me.

now obviously that is indeed the beauty of computers how you can have information rich pages with infinite potential to new content.. for me like wikipedia my mind goes elsewhere... and nothing is concentrated ..why would it be with the potential of clicking to go ANYWHERe in seconds...

obviously you briefly mention the idea of a closed informational loop to evoke the notion of completion, but again i think EVERYTHING is wrong... im saying this purely because nothing feels comfortable ... you and every other person may well disagree with me and its nothing really to do with this design.. just the format of digital information is not quite there yet..and in turn... nobody has quite fulfilled the potential of digital based readers...

so on one side im saying its not intuitive as tangible papers and on the other im saying its not fullfilling its potential.. there in lies a huge contradiction which is why i question the whole thing...

its hard to make a digital analogy, and maybe one shouldnt be trying to make analogies to printed papers, as you quite rightly have already pointed out. making systems for its own content relevant to itself and only itself is probably the way forward......yet...there are always these irritable things about how on one hand digital is potentially infinitely expandable and on the other infinitely limiting within the immediate context of using something / how you cant SEE all the information or feel it / for me not being able to understand the scale or gauge the scale of information in front of me is a serious issue// and this does answer some of those questions quite well but.. the nature of the digital is how its connected

how does one answer these very very contradictory statements.. i really personally have no idea my self


i have had an iphone since it came out and have used the kindle a few times...

i have NO answers and probably will never
all i can think of is looking at hybrid devises ..too many issues then arise...too much to think about
so i applaud you for at least trying something and i hope you do hundreds more developments

such a tough one..good elements to it but not quite there for me...

trying to be objective whilst showing huge appreciation

is this even the right context for feedback.. do you even want it..who knows

thats the paradox of digital technology...
should i be making these sweeping statements on the worlds largest public forum the internet.. probably not.. but you have put your self out there and so shall i..

one can only hurt their online persona's . . .!?

Yes. I've bought an Iliad when the Kindle wasn't even a concept, and I would pay as much for this now as I had then. Do it!

Very interesting, and easily the most convincing and well reasoned argument for the transposing of a magazine into a digital format.

I don't know that the technology is quite there yet to make it a reality, but as a vision it's very compelling.

Beautifully made piece of video as well.

A very interesting concept that makes the content interesting to read! I see this as a possible replacement for School Text books that would keep student interested in the content of the e-textbook.

I really like the presentation, and use of aftereffects to integrate into your presentation. I would be interested in your workflow, but guess you have the script and do the rest in post-production / AE. I especially like the use of moving footage, (in the car).

I like the transitions for the text input, and reminds me of the Alias SketchBook workflow.

I'm currently working on a touchscreen device as an interaction designer I'm still finding it hard to get hardware to work the way you want. (With the exception of the few apps I have made on the iPhone) This is an exciting area.

Stunning. Lovely UI, and a great bit of film showing the concept and navigation. I even found myself closing my eyes and mimicking the gestures, and it does seem to work.

Look forward to seeing more in the future.

This is really great. Properly understands how magazines work.

Pure win!

redefining the magazine for the digital medium. Very exciting!

Love the focus on the reading experience that's unique to magazines, only here tactility has evolved. Exciting.

Gorgeous concept video. And I want one too. baM

An excellent film and one of the few electronic reading devices that gets the current clumsy state of readers we have lived with the last 8 to 10 years. Bravo!

This. Is. Awesome.

This could truly be the savior of newspapers, magazines and (partly) journalism.

that's fantastic.
Congrats!

Excellent idea to take print media into the display format that will ultimately win out. As an IT person I endorse any and every effort to move information sharing into the realm of expediency and convenience. One of the major reasons I am not a heavy magazine and newspaper subscriber is the fact that I don't want 5 to 10 different physical periodicals lying about my house. Currently it is easier for me to get information from various internet sources rather then wait for a magazine to arrive via ground mail.

I hopes this reaches the final leg of production and distribution.

Impressing work. Nice way to discuss a prototype.

Terrific amazing.

cool stuff! can you use it safely in a tub? ;-)

hope danish guys from Issuu.com will ask you to collaborate with you on there clunky but very recent launch of their phone app. in order to produce their next version as awesome as your reader or you might have serious talk with their competitors very soon.
bravo. abracadabran.posterous.com/mag-a-magazine-reader-project-from-sweden

Very interesting, thanks for sharing....

I noticed that most people are using the Mag+ one-handed... I wonder if the Apple Tablet (if/when it happens) will be light enough to do this, and how it will compare to your concepts..

Whilst I find the idea stimulating and the presentation beautifully executed, ultimately I have to disagree with the proposition.

The concept of getting back to the "feeling" of reading something physical, grasping back high impact graphics (are graphic designers really that worried about their art being squashed by the onslaught of the digital generation?) and retaining other graphical heritage practices is simply backward.

I feel this reverse approach to interactive media to only satisfy the cerebrum of the elite who crave elegant graphics as an end in themselves.

The people want information and they want it quickly and cheaply. I don't want to loose hours in a magazine, bombarded by lush advertisements for Mercedes and indulgent headline typography splashed at the designers leisure.

Take away the candy and give me the content. Why do people choose to read their news online? Why do people choose to watch YouTube more than they watch TV?

The answer is because it's non-linear, interactive, fast, efficient and content orientated.

A magazine does not have the quality of a book, I can understand e-readers, they allow you to have thousands of stories (content) in a convenient package. A book is an end in itself, all about content. A magazine reader like the one presented here is not about content, it is about graphic indulgence, and only the designers and artists really care about presentation enough to make it the end. The rest of us want to get on with our lives and enjoy our content with as little cruft and effort as possible.

Neat concept video! Looks similar in functionality as Microsoft Courier.

very inspiring!

Very nice stuff and inspiring indeed.

Here's my extended take on the video and what it represents for the future of "publishing."

thecacophonyofsarcophagi.tumblr.com/post/288188022/the-way-the-next-decade-will-progress-in-this

Best thing I’ve seen all day, if not for weeks.

very nice indeed

Stunning concept work.

My only question relates to the casual left/right discovery of adverts and other pages that the demo user was doing... not sure everyone would think/know to do that as there are no prompts or indicators to explore and discover left and right - that's sort of a page turning action that is an echo of the metaphor that the scrolling action and layout is leaving behind.

Technology is there. (Flex or flash xml driven front end development) UX is there. All ranges of ages have been exposed to Apple and HP's touch screen gestures. This would be a rich experience version of a kindle.

Nice integration of existing UX models to build this demo. Very well presented.

Now would the cost of the product be at a level where consumers want? As soon as you get into to high of a price range you are competing with existing touchscreen tablet PCs and enhanced version of netbooks to come?

Oh my.... I want this device SOOO BAAAD. This is a Dream.

Excelent!
This is EXACTLY what I always imagined a ebook/magazine reader should be!

Not that small ebookreaders with thick edges and cloggy external buttons(keyboard). But just a simple full screen (oled) display, with smart touchscreen. Simple. Over.

Kudos for keeping focused on the content and experience and not fetishizing the tech. You've great tech there, but it's even better that you barely mention it. Can't wait to see something like this released!

nice and elegant approach to presenting the concept... production-wise.

Thanks for all your great feedback! Keep it coming!

Will you guys sell this idea to Apple for their tablet? I can't wait to buy one. ^_^

this is very nice and interesting :) i like the UI very much

Nice UX

Love it!

It's not surprising, seeing as you acknowledge ideas taken from webpages, but most of these findings about design and layout sound very useful for webpage design as well, especially blogs (which are very magazine-like in content). We don't need to wait for an e-reader of the future to use those insights, we can use them already with current technology!

Next time I design a website I'll be sure to check this again for ideas.

Well done... Beautiful layouts, with consistent build up according to old typography rules. Love it...
Although I still like paper too. The smell and feel of it...
A truly great concept you have here...

I agree with omitting page-turning. The digital device provide an infinite canvas which should be exploited. However, I would like to see the overview of the magazine too. It would be nice if I can pinch-and-zoom out to see the whole magazine.

I am impressed of the column splitting. The text and image flow naturally. However, the implementation should consider alternative layout for left-handed user too.

The radial menu is very appropriate for this context. In the video, it also shows that the radial menu does not have a choice where the hand obscured the screen. The implementation of this may need to detect the orientation of the finger. See Patrick Baudisch’s paper in CHI 2010 for this.

If this come true I wanna be a beta!

love it posted at the curious brain

Very good and very impressive.
However I could see no real reference to beeing online and having access to a lot more content. No browsing outside the current issue with much more content available than is possible on paper.
I have a tablet that I hardly use because it's too heavy, cumbersome and hardly a user interface at all.
Just after I bought that I got my iPhone. Now I use that a lot to read. About 1.5 hours a day while commuting with train and bus.
From that I have learned that the user interface is all important for this experience (as with so many others on computers of course).
You seem to come from a paper magazine background and want to retain some of the basic consepts of a magazine with a closed set of content in each issue,
That's fine, and one of the differentiatiors as compared to web pages and very usefull for its purpose. Sometimes I do want an editor who have selected potentially interesting things for me and I don't get disturbed and flying arround for other things that most of the time wasn't all that interesting anyway.
However that editor must be able to give me directions to other information,
Here I would however like that to be more included in the magazine. One "problem" on the web is I go off in some other direction and then I never come back to what I had realy desided to consentrate on - the magazine content.
I need a user interface that lets me go off somewhere else - into the general web of course - but without loosing my place in the magazine.
I use tab's extensively in a regular web browser for fhis purpose. (Right click a link and "Open link in new tab".
It works to some small extent, but soon I have lots of tab's and can hardly remember where the original content is.
Having done what you have done I'm sure you can also find a better way to include the web without geting lost in it and retaining the magazines presence - but still with a full web experience.

Some might complain that these tablets to a large extent are for offline reading and online content isn't the important part.
My experience with the iPhone does however tell me how wrong this is.
Yes I do read for perhaps 30 minutes or more at a time on offline content - sometimes much longer.
Then however I need a reference to some other information, some new content or whatever. That I can only get online. In some cases i need that quite often and want to be able easily to flip back and forth.
Some will complain that online content is too expensive. Downloading on the go cost's too much.
In Norway we are lucky enough to have a phone company where we can pay a flat and reasonable rate for any amount of data traffic. Whatever your rate structure may be your data traffic will also be real cheap if not now then soon. This will also happen EU-wide (and one day MAY be also world wide) within a few years.
All this makes combined issue/editor thinking and free web thinking simultaneously a key point.

Just one small word on advertizing that some always seems to have comments about.
Very good advertizing integration is of course all important. No content is ever free to make and I don't want to be forced to have to pay for all content fully via some kind of subscription or other payment systems. That would limit content a lot as we know so well in the publishing bussiness!
So please keep up the good work including advertizing.

Very interesting concept and brillant presentation. I still think that this kind of fixed format device narrows a little the reader experience compared to traditional paper concerning to "feel" the paper in hand. Maybe it´s a matter of cultural heritage and new generations will make use of this as a standard and will not miss "old fashioned" paper magazines at all. Don´t really know.

The use of menues and multiple advanced features are amazingly explained and will be really interesting to implement, but, is it necessary to have the same computer-like features in a reading device?.

E-books are doing it really well this days and it seems that E-zines will rule the market too.

Neverming, excellent work and presentation!.

I thought I would never buy a digital reader for books and I still don't think I would but you convinced me I would for magazines. I like your comment about consuming the magazine, which is exactly the feeling that needs to be recreated. It's a finite thing. Gorgeous presentation and ideas.

Nice gadget, but it won't work. Why? Because it demands physical effort from the reader. Readers don't want interactivity, readers just want to read. Readers can read a paper magazine using only one hand to turn pages. Minimal effort. Make something like that.

This gives designers who work on publications, and readers who appreciate the publication reading experience and visuals…

…hope.

Great Video !

This idea is good and you should feel good.

Beautiful presentation. A few thoughts on the nuts and bolts:

- There are a lot of interesting animations and transitions between pages, including in-line page elements. This means those designing page layout for a specific issue would have to make decisions not only on content and layout, but animation. So they need to be trained on what's appropriate and where to draw the line. Either that or the player engine decides what to show by itself. Either way, page transitions will be entering the vernacular of the "magazine" designer.

A related issue is that as a software developer/interface designer I always have to tone down animations that look great on the drawing board, but get tedious fairly quickly. In this case, I might reduce or take out all the title animations when going back to an already visited page.

- What! No 'teleprompter' (auto-scroller) mode? :-)

- Conceptually speaking, a magazine (of the paper variety) is a self-contained entity. You take it with you and it's all there. An online magazine, however, would be linking to all kinds of other content. So when you're exploring an online magazine you have to account for outbound web-sites, etc. that don't fit in the UI/design metaphor.

Not supporting it means the online magazine is a cul-de-sac of information instead of a portal. Supporting it means you have an embedded web-browser and all the UI issues that come with navigating in and out of a standalone app vs. webview.

- Then there's the topic of the network (and its flakiness). If there's one known constant in this mobile world we live in, it's that networks fail and that there should be ways to gracefully account for that.

So in this case, the person carrying the tablet in the car would rightly expect the content to be all present on the device (yay!) but that forwarding a page to someone, or auto-syncing bookmarks, or clicking on a link may very well fail.

I realize this is just a demo (and it's way up there, quality-wise) but at some point you have to engineer one... and that's when the real fun starts.

Why force the user to scroll the top-facing, content side? Why not allow back-scrolling from underneath the device? It seems like doing so would result in an easier navigation opportunity and be more in flow with the experience.

This is a very thoughtful perspective Bonnier R&D takes on reading magazine content in a digital format. It's a nice presentation that considers the translation of how we consume information in printed and digital mediums. The Kindle has taken a focused interaction and product design problem to the table while the Mag+ has explored the problem from an information design and UX perspective. It's nice to see someone look into the experience of reading print that attracts us while also considering the potential a digital device has. The Kindle was the top gifted item of all time on Amazon this season and it is far from being a replacing experience to books. Although in the Kindle's case I would say that replacing print isn't entirely it's best goal, this video shows that there are parts to this experience that haven't been fully explored yet.

Mag+ looks great because it's smaller and has more features, but it looks far from virtual or holographic screens, wich may be the future of electronic devices, if you consider the portability of a screen, data and keyboard that are just a projection, not an object. Sci-fi?

Beautiful presentation and perspective on reading 2.0. Very very interesting! Thanks!

Pretty much takes off which the iPhone set the standard on human UI.

Did he say chewier?

Great work and a really clear presentation of the ideas. I love the use of After Effects(?) on the table to illustrate the points that you are making. It's also good to hear someone else mention the inappropriateness of the page turning paradigm for digital print. I love the idea of warming up the content too. I like the way that you have respected the current magazine reading experience by putting the more interactive elements under the skin of the content. I think this would make for a more authentic and satisfying reading experience.

Great stuff - my inspiration for the day!

Really nicely done. One more example of intelligent, inspiring content that is completely at home on Vimeo.

the real problem for me is i can't roll it up and put it in my pocket. sounds stupid but it's about the permanence of such a device. i live in new york city and read magazines on the subway or in the park or etc... this device requires a bag. sucks if it rains. is all around too valuable to constantly take everywhere. also not being able to flip through it physically is annoying. hence not sure it recreates the magazine as much as etching a better space in electronics.

aside from that the device is beautiful. usability design looks fantastic.

This presentation is great!!! I love how Motion Media Deisgn can really bring a presentation to life and make people really understand the concept!

About the actual mag+ idea, the concept is pretty cool. It would be amazing if it could be folded/rolled up like Chester Dean above me points out. On the other hand, imagine going into a waiting room and seeing a stack or an array of mag+'s. THAT WOULD BE AWESOME!!! No more boring mags to read in waiting rooms, or bathrooms, or on coffee tables.

Column splitting is mentioned above, so maybe I just missed it, but: I would prefer a gesture applicable in both orientations to add another column of text (maybe even 3 in horizontal). Scrolling, no matter how accessible, is more invasive a requirement than is moving my eyes.

Looks great! Very exciting.

Hey everyone, if you'd like to see a sneak peek of Mag+ in person, Gregg Hano of Bonnier Technology Group will be doing a demo of it at Roger Smith Hotel in NYC on 1/14 at the Digitalflashnyc networking event. Register here: digitalflashnyc.com.

This was a very "Apple" kind of presentation

Gorgeous. I'm looking forward to this!

Cool
An here is the software to layout and publish your digital publication for a iSlate from Apple or an hp Tablet or Pageflip or e-Paper today.
3D-Zeitschrift.de

Yeap, I'm having that, in black please.

the ability to render "thought-bubbles" onto a screen is extraordinary! what a brilliant way to manage bookmarks and search options. very successful presentation!

i hope the final product holds true to the aesthetics that they have presented in this video. it's straight to the point and that's certainly a route to success.

also, i lol'd at their diplomatic approach to selling the product as a household product well suited beside physical magazines and newspapers.

How does the iPad make you feel, Bonnier?

Mag+ on the iPad yes please! Great interface but looks like all flash... or?

beautiful. Such a user friendly experience.

Very Very Interesting ! iPad is my friend for sure !

nice

beautiful

Cool .

I'm very impressed with your work on this design concept. You don't mention video integration and I found that odd. Is this just assumed that it would integrate in a similar fashion to landscape photography?

Thanks For Video...

tamdosya.com

How can i do dynamic presentations like this? ..I don't like Microsoft Power Point

How can i do dynamic presentations like this? ..I don't like Microsoft Power Point
multihackindir.net/

I think you would like/need to know the work of Elvira Fortunato (scientist).

This is something I am waiting for. Hoping that one day I'll be able to experience this myself. Currently there is kind of blank space between paper and tablets. and I believe this space waits to be filled with something just like this. Thumbs up. Oh and don't forget to include features like dictionary:)

Great visual format for explaining this. The composting in real life gives it that futuristic feel in lots of ways.