Speakers: - Isabelle Tardieu, Music Strategic Planner, BETC Music
We are from LA (Iconoclast)
Christophe Caurret, Music Creative Director, BETC Paris
Fresh off the enormously popular Roller Babies campaign, which still stands as the Guinness World Record-recognised most viewed online advert of all time, Evian teamed up with BETC, directors We are From LA of Iconoclast & Mikros to create an advert in a similar vein.
In it a group of adults dance around in front of a reflective shop window after discovering their reflections are, in fact, baby versions of themselves. Featuring stunning visual effects and a special remix of Ini Kamoze's Hotstepper, so far the short has 59 million views online since its release in April.
Fabrice Brovelli, Vice President of BETC Pairs and Iconoclast directors We are from LA will give us an insight into how the short was made, and the various decisions that went into its crafting which have made the Evian Babies so popular.
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